Popular sportswear company Adidas has said it has been hit by a cyber attack. Personal customer information has been stolen, though passwords and payment data is currently safe.
The clothing company Adidas has been affected by a breach in its cyber security, it has confirmed.
According to a statement, Adidas said that ‘certain consumer data’ had been compromised. This information is mainly contact information from people who had called the company’s help desk, the BBC reports.
An update was posted on the official Adidas website, which reads: ‘an unauthorised external party obtained certain consumer data through a third-party customer service provider.’
In addition, the statement says that the ‘affected data does not contain passwords, credit card or any other payment-related information.’
This news comes after a string of cyber security attacks on well-known corporations, including The Co-Op and M&S in the UK.
In both of these cases, the attacks were serious enough to halt company operations and disrupt both payment systems and the distribution of goods. That does not seem to be the case for Adidas; while the data breach is concerning, it is not affecting the company’s business practices as of yet.
We recently reported that Adidas has said a particularly successful start to 2025. Thanks to a strong demand for its ‘classic’ shoe range, the company reported a $692 million USD in the first quarter of this year.
As for the data breach, the company has said it ‘immediately took steps to contain the incident’ and has undergone an investigation as to the cause.
According to reports, investigators believe the various UK cyber attacks that have occurred since May are the result of a hacker group called ‘Scattered Spider,’ though there is no evidence that the Adidas incident is related – at least for now.
