Organisations are set to allocate more of their 2025 tech budgets to Generative AI (GenAI) than to security, according to new global research commissioned by Amazon Web Services (AWS). The Gen AI Adoption Index study, which surveyed 3,739 senior IT decision-makers across nine countries, was conducted by Access Partnership.
The survey’s findings show that 45% of organisations identified GenAI as their top IT investment priority for 2025. In comparison, 30% of organisations prioritised cybersecurity. Other areas, such as compute (13%), storage (7%), and physical hardware (4%), were lower in priority.
